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Ghost in the Machine

The AI Bottleneck Isn't the Model. It's Management.

Working with AI well is a management problem more than a prompting one. The playbook is fifty years old, and most of us still aren't using it.

May 05, 2026
Waveform

Your CRM Problem Isn't Software. It's Time.

A lot of small businesses have invested in a CRM. Most don't get nearly enough from it. The problem isn't software — it's time. Here's how agentic AI changes...

Apr 28, 2026
AV Club

Stop Shopping for AI Tools. Start Configuring One

The build-or-buy conversation is written for enterprises. Most small businesses need a third option — configure — and their size makes them structurally bett...

Apr 23, 2026
AV Club

Five AI Resolutions Worth Making in 2026

Most AI advice is vague. These five resolutions are concrete — from building your first custom agent to auditing the quiet AI experiments already happening o...

Dec 22, 2025
Ghost in the Machine

Not Sure Where to Start with AI? Good.

95% of AI pilots never deliver ROI. The problem isn't the technology — it's starting with tools instead of goals. Here's a better framework.

Dec 09, 2025
Waveform

What We're Building — And Why We're Writing About It

Kynetyk lives at the intersection of AI and human experience. Here's what we'll be exploring — honest takes, real products, and the questions that matter.

Nov 20, 2025